Social Media Privacy Policy

Our Social Media Presence

This Privacy Policy applies to the following social media accounts

Data Processing by Social Networks

We maintain publicly accessible profiles on social media platforms. You can find a list of the specific social media platforms we use below.

Social networks such as Facebook, X, etc., can generally analyze your user behavior in detail when you visit their website or a website with integrated social media content (e.g., “Like” buttons or advertising banners). Visiting our social media pages triggers numerous data processing operations relevant to data protection. Specifically:

If you are logged into your social media account and visit our social media page, the operator of the social media platform may associate this visit with your user account. However, your personal data may also be collected even if you are not logged in or do not have an account with the respective social media platform. In this case, data collection occurs, for example, through cookies stored on your device or by recording your IP address.

Using the data collected in this way, social media platform operators can create user profiles that store your preferences and interests. This allows interest-based ads to be displayed to you both on and off the respective social media platform. If you have an account with the respective social network, interest-based ads can be displayed on all devices on which you are currently logged in or have been logged in in the past.

Please also note that we cannot track all data processing activities on social media platforms. Depending on the provider, additional data processing operations may therefore be carried out by the operators of the social media platforms. For details, please refer to the terms of use and privacy policies of the respective social media platforms.

Legal Basis

Our social media accounts are intended to ensure the broadest possible online presence. This constitutes a legitimate interest within the meaning of Article 6(1)(f) of the GDPR. The analytics processes initiated by the social networks may be based on different legal grounds, which must be specified by the operators of the social networks (e.g., consent within the meaning of Article 6(1)(a) of the GDPR).

Data Controller and Exercising Your Rights

If you visit one of our social media pages (e.g., B. Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered by that visit. You may generally exercise your rights (right of access, rectification, erasure, restriction of processing, data portability, and the right to lodge a complaint) both with us and with the operator of the respective social media platform (e.g., Facebook).

Please note that, despite our shared responsibility with the social media platform operators, we do not have full control over the data processing activities of these platforms. Our options depend largely on the corporate policies of the respective provider.

Retention period

Data collected directly by us through our social media presence will be deleted from our systems as soon as you request that we delete it, revoke your consent to its storage, or the purpose for storing the data no longer applies. Stored cookies remain on your device until you delete them. Mandatory legal provisions—in particular retention periods—remain unaffected.

We have no control over how long your data is stored by social media platform operators for their own purposes. For more details, please contact the social media platform operators directly (e.g., in their privacy policies; see below).

Your Rights

You have the right at any time to receive, free of charge, information about the source, recipients, and purpose of your stored personal data. You also have the right to object, the right to data portability, and the right to file a complaint with the competent supervisory authority. Furthermore, you may request the correction, blocking, deletion, and, under certain circumstances, the restriction of the processing of your personal data.

Social Networks in Detail

Facebook

We have a Facebook profile. This service is provided by Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland (hereinafter “Meta”). According to Meta, the data collected is also transferred to the United States and other third countries.

We have entered into a joint processing agreement (Controller Addendum) with Meta. This agreement specifies which data processing operations we and Meta are responsible for when you visit our Facebook page. You can view this agreement at the following link: https://www.facebook.com/legal/terms/page_controller_addendum.

You can adjust your ad settings yourself in your user account. To do so, click the following link and log in: https://www.facebook.com/settings?tab=ads.

Data transfers to the United States are based on the European Commission’s Standard Contractual Clauses. For details, see here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

For more details, please refer to Facebook’s Privacy Policy: https://www.facebook.com/about/privacy/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States designed to ensure compliance with European data protection standards when data is processed in the United States. Every company certified under the DPF commits to complying with these data protection standards. For more information, please visit the provider’s website at the following link: https://www.dataprivacyframework.gov/participant/4452

Instagram

We have an Instagram profile. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.

For details on how Instagram handles your personal data, please refer to Instagram’s Privacy Policy: https://privacycenter.instagram.com/policy/.

We have a profile on Pinterest. The operator is Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland. For details on how they handle your personal data, please refer to Pinterest’s Privacy Policy: https://policy.pinterest.com/de/privacy-policy.

We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.

If you would like to disable LinkedIn advertising cookies, please use the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Data transfers to the United States are based on the European Commission’s Standard Contractual Clauses. For details, see here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

For details on how LinkedIn handles your personal data, please refer to LinkedIn’s Privacy Policy: https://www.linkedin.com/legal/privacy-policy.

YouTube

We have a profile on YouTube. The service provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. For details on how they handle your personal data, please refer to YouTube’s Privacy Policy: https://policies.google.com/privacy?hl=de.

TikTok

We have a profile on TikTok. The provider is TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland. For details on how TikTok handles your personal data, please refer to TikTok’s Privacy Policy: https://www.tiktok.com/legal/privacy-policy?lang=de.

Data transfers to non-secure third countries are based on the European Commission’s Standard Contractual Clauses. For details, see here: https://www.tiktok.com/legal/privacy-policy?lang=de.