Programme of the Mercedes-Benz brand clubs at Techno Classica 2024 in Hall 1, Stand 1 to 110
At Techno Classica Essen from 3 to 7 April 2024, the Mercedes-Benz brand clubs will present over 40 vehicles from the brand’s development history as well as a variety of visitor activities as part of their joint appearance in Hall 1. They will thus offer trade fair visitors a new experience and the unique opportunity to really experience the vehicles live.
Exhibiting locked vehicles is now a thing of the past! Visitors will be able to experience and feel the vehicles on display.
This year, the 19 brand clubs present at Techno Classica will occupy an area of over 2,000 square metres. Directly at the entrance to Hall 1, the community area extends across the entire width of the hall.
About the Mercedes-Benz brand clubs
The German Mercedes-Benz brand clubs are 20 independent interest groups which, as brand representatives, are supported by the parent company in a variety of ways. Some clubs represent individual model series or models, while other clubs represent vehicle types from several model series in their development over the past decades. The clubs bundle their activities within the framework of joint trade fair appearances at the nationwide classic car fairs in order to utilise synergy effects and be recognisable as a community of the brand. With appearances on exhibition areas of up to 2,500 square metres, they are among the largest exhibitors at German classic and vintage car fairs.
Highlights of the brand clubs in Hall 1 at Techno Classica 2024
One highlight is the Driving Experience: here, visitors to the trade fair will have the opportunity to get into one of the 10 club vehicles available for this purpose and experience it directly and live in a 20-minute drive around the exhibition centre. From the large Unimog to the SL model series of the 1960s and the SLR McLaren, visitors will have the opportunity to experience their favourite car live from the passenger seat free of charge. Visitors can obtain their ticket authorisation at the stands of the R129-SL Club, SL-Pagoda Club, S-Class Club, W124 Club, VDH, Unimog Club and the SLR Club.
Another highlight awaiting visitors at Techno Classica 2024 is the drive-in cinema, a new feature presented by the SL Pagoda, R107, S-Class and W123 clubs. The drive-in cinema promises a unique atmosphere and offers visitors the opportunity to experience the clubs’ classic cars and the Mercedes-Benz brand up close. In the midst of a special backdrop, visitors can experience the fascination of the vehicles in a completely new light.
The Carrera track is not only a place for racing fun, but also a place of commitment for the AMG Club, the S-Class Club, the MVC and the MBMC. The entire brand club community is also involved in co-operation with the Children’s Heart Foundation. On the last day of the fair, we would like to proudly hand over the donations collected from the Carrera track, the Driving Experience and the other activities, as well as the money donated at the club counters, with a cheque to the Children’s Heart Foundation. The clubs will generously top up the amount collected to make a significant contribution.
The activities for the younger visitors are just as varied. In addition to the children’s colouring tables presented by the Unimog Club, the Unimog will also be bringing pedal Unimogs and setting up a parkour of pylons and obstacles. In addition, the G-Class Club offers a crawler course on which technically demanding, remote-controlled off-road vehicles can be driven through. Here, children have the opportunity to experience technical features such as the limited slip differentials live and feel like real off-road professionals.
Another highlight of Techno Classica 2024 is the interactive quiz presented by the AMG Club and the R129 Club. Here, visitors will have the opportunity to put their knowledge of the vehicles on display to the test. The AMG Club will be presenting two special vehicles: the “Rote Sau”, the first vehicle built by AMG, and the AMG GT Black Series, a performance model from the AMG brand. The R129 Club will also be bringing along an extraordinary vehicle: the “glass” SL, in which all technical functions are visible as the vehicle is completely transparent. These unique vehicles not only allow visitors to test their knowledge, but also to experience the technology and design of the vehicles up close.
PS: Most of the brand clubs are happy to open their doors and bonnets to visitors to the trade fair and thus provide special insights – just ask and get in!
Measures and implementation times
Measure | Times | Placement |
Driving Experience | Thu-Sun, 10-13 & 14-17 h | Outdoor area 2 |
Drive-in cinema | Thu-Sun, 10-17 h | Club area top right |
Carrera track | Fri-Sun, 09-18 h | MBMC |
Children’s colouring tables | Wed-Sun, 10-18 h | Unimog Club |
Pedal Unimogs with parkour | Thu-Sun, 10am-6pm | Unimog Club |
Crawler course | Wed-Sun, 10am-6pm | G-Class Club |
Quiz about the vehicles | Wed-Sun, 10am-6pm | AMG Club, R129 Club |