Unimog Club Gaggenau at Retro Classics 2023

 

The German recognized Mercedes-Benz brand clubs are 20 independent communities of interest which receive material and non-material support from Mercedes-Benz as brand ambassadors. In addition to clubs that represent individual model series or model types, there are overarching clubs that represent the vehicle types of several model series. The clubs bundle their activities in some places, for example in the context of joint trade fair appearances at the nationwide classic car fairs, in order to exploit synergy effects and reduce individual expenses. To this end, the brand clubs have set themselves up professionally over the past few years and are designing presentations with a total area of up to 2,500 square meters.

As a joint area, the brand clubs will be occupying an area of just under 2,000 square meters this year. Directly at the entrance to Hall 7, the joint area extends across the entire width of the hall. The 19 brand clubs present (out of 20) will be spread across the entire area, which will once again house the gastronomic plaza in its center for catering stand personnel and visitors.

From this year 2023, the clubs will organize exciting measures to further increase the experience factor for visitors and offer exciting attractions for young and old. In addition to three jointly organized measures, the brand clubs also offer several individual measures. The measures are spread across the entire stand area and are visually advertised in a wide variety of forms.

Highlights of the MB brand clubs in Hall 7 at Retro Classics 2023

One highlight is the MBC Club Driving Experience, where trade fair visitors can climb into six club vehicles and experience them live and first-hand in a 20-minute round trip. Visitors to the trade fair can obtain ticket entitlement at the Unimog Club, MVC, W123 Club, W124 Club, S-Class Club and G-Class Club booths.

For all visitors who would like to give a hand themselves, three clubs offer the Pit-Stopp Challenge at the booth of the S-Class Club. Here, two volunteers compete against each other and against the stopwatch in a timed wheel change.

Personal memories of the show can be captured in the photo box on the stand area of the SLK Club. With the virtually embedded backgrounds, trade show visitors will find themselves directly in front of their dream car.

For all those who are interested in lectures with content, the MVC offers exciting impulses around the automobile and the development history of the last 130 years with its lecture corner. 4

As a highlight for the younger guests, there are children’s painting tables at the Unimog Club and a crawler course in the area of the G-Class Club.

And for those who would like to take a seat in a truly authentic vehicle, the Pagoda Club’s “Touch-Me Pagoda” gives them the opportunity to touch and experience a car without any inhibitions. PS: Most of the brand clubs are also happy to open their doors and hoods to trade fair visitors – just ask!

4. Measures and implementation times Measure	Times	Placement	Public
Driving Experience	Fri-Sun, 10 a.m.-1 p.m. & 2 p.m.-5 p.m	AMG Club	yes
Pit-Stop Challenge	Thu.-Sun., 10-17 h	S-Class Club	Yes
Photobox	Thu.-Sun., 10-17 h	SLK Club	Yes
“Touch-Me Pagoda	Thu.-Sun., 10am-6pm	Pagoda / All Clubs	Yes
Crawler Course	Thu.-Sun., 10-18 h	G-Class Club	Yes
Children’s painting tables	Thu.-Sun., 10-18 h	Unimog Club	Yes
Lecture corner	Details on request	Veterans Club (MVC)	No

The Unimog Museum will also be present at the UCG booth as every year.